Success Story Spotlight

How an Integrated Meta Ads & CRM Strategy Increased Qualified Leads While Reducing Cost Per Lead by 20%

Results in Focus

Discover how a full-funnel Meta advertising strategy combined with automated CRM nurturing generated higher-quality leads, improved conversion rates, and reduced acquisition costs.

01. The Challenge

The client needed more than just lead volume — they required qualified leads that would move through the pipeline and book calls.

Previous campaigns generated interest, but lacked:

• Structured nurturing after lead submission

• Consistent follow-up systems

• Strategic audience testing

• A remarketing layer to capture lost opportunities

Without a cohesive funnel, potential prospects were dropping off before booking.

02. The Solution

We implemented a fully integrated acquisition and nurturing framework designed to capture, qualify, and convert leads efficiently.

Meta Lead Generation Campaigns
We launched targeted campaigns using a combination of:

• Interest-based audiences

• Lookalike audiences built from high-quality lead sources

• Structured A/B creative testing

Through ongoing optimization and data-driven refinements, we reduced Cost Per Lead by 20% while maintaining lead quality.

All-in-One Nurturing System (Go High Level CRM)
To maximize conversion rates, we built a complete automated follow-up ecosystem inside GoHighLevel, including:

• Automated email sequences

• SMS follow-ups

• Real-time notifications

• Integrated call booking system

• Pipeline tracking and lead status automation

This ensured every lead received immediate and consistent engagement, increasing show-up rates and booking volume.

Remarketing with Testimonial Creatives
We launched a dedicated remarketing campaign targeting users who engaged but did not convert during the top-of-funnel phase.

Using social proof-driven testimonial creatives, we re-engaged warm prospects and successfully captured additional leads that would have otherwise been lost.

03. The Result

The integrated system delivered a measurable impact:

• 20% reduction in Cost Per Lead through structured A/B testing

• Increased volume of qualified leads

• Higher call booking rates through automated nurturing

• Improved conversion efficiency via testimonial-based remarketing

By combining strategic audience testing, dynamic creative optimization, automated CRM nurturing, and targeted remarketing, the client built a scalable and predictable lead generation engine designed for long-term growth.