Success Story Spotlight

How Travel Masterclass Increased Webinar Registrations and Reduced Cost Per Lead by 30% Through Strategic Lead Generation Campaigns.

Results in Focus

Discover how a data-driven paid social strategy helped Travel Masterclass scale webinar registrations efficiently, optimize creative performance, and significantly reduce acquisition costs.

01. The Challenge

Travel Masterclass set out to drive registrations for their educational webinar using paid media. While interest in travel education was strong, the key challenge was generating high-quality leads at scale without inflating acquisition costs.

Previous efforts lacked structured testing, creative variation, and a dedicated conversion-focused landing experience. The brand needed a streamlined lead generation system that could efficiently convert cold and warm audiences.

02. The Solution

We implemented a full-funnel paid social strategy centred around lead generation, creative testing, and landing page optimization.

Our approach included:

Dedicated Lead Generation Landing Page
Rather than relying on platform-native forms alone, we directed traffic to a designated, conversion-optimized landing page built specifically for webinar sign-ups. This allowed for better message alignment, improved tracking, and stronger intent-based conversions.

Dynamic Creative Testing
We leveraged Dynamic Creative Ads to systematically test multiple:

• Video formats (short-form, long-form, vertical, square)

• Hooks and messaging angles

• Headlines and primary text variations

This framework allowed the algorithm to identify top-performing combinations while continuously optimizing delivery toward the most effective assets.

Audience Refinement & Optimization
We continuously refined audience segments and optimized toward cost-efficient lead acquisition, ensuring budget was allocated to the strongest-performing combinations of creative and targeting.

03. The Result

Through structured testing and ongoing optimization, Travel Masterclass achieved:

• 30% decrease in Cost Per Lead (CPL)

• Increased volume of qualified webinar registrations

• Stronger creative efficiency through automated asset optimization

• Improved scalability without sacrificing lead quality

By combining a conversion-focused landing page with dynamic creative testing, Travel Masterclass transformed its webinar promotion into a scalable and cost-efficient lead generation engine.