Case Study Overview
To boost awareness for upcoming pre-construction developments, we launched a multi-platform ad strategy targeting first-time buyers and investors. By leveraging visually engaging content and optimized lead funnels, Tyler McLay Realty Group captured over 1,000 high-intent leads and tripled engagement across social platforms — all while positioning the brand as a trusted source for early access to new condos.
Success Story Spotlight
How Tyler McLay Realty Group Scaled Awareness for Pre-Construction Projects Across Social Platforms.
Results in Focus
Explore how our targeted social ad campaigns helped Tyler McLay Realty Group generate buzz, build interest lists, and drive qualified traffic for new condo developments.
01. The Challenge
Tyler McLay Realty Group wanted to increase exposure for their growing portfolio of pre-construction condo projects. Despite strong offerings, the team lacked a digital strategy that could reach and engage early-stage buyers at scale.
02. The Solution
We crafted a digital campaign focused on visibility, education, and lead capture across Facebook, Instagram, and YouTube. Our approach included:
Geo-targeted and interest-based Facebook/Instagram ads to reach first-time buyers and investors
Engaging video content on YouTube showcasing floorplans, amenities, and investment potential
Optimized lead funnels with clear CTAs and project-specific landing pages
03. The Result
In a short timeframe, the campaigns achieved:
Over 1,000 leads captured across multiple projects
3x increase in ad engagement rates compared to previous campaigns
Consistent traffic growth to pre-construction landing pages, leading to faster unit reservations
This approach positioned Tyler McLay Realty Group as a go-to source for early access to Toronto’s hottest new developments.