How AgentGo grew sign-ups 30% and demo bookings 50%
A SaaS platform helping real estate agents launch ads needed to break into a crowded market — without the budget of incumbents.
The starting picture.
AgentGo needed to penetrate a competitive market and build brand awareness among tech-savvy real estate professionals to drive adoption of their ad-creation platform. The product was strong — templated ad creation tied to proven audiences — but in a category with several well-funded incumbents, the path to qualified sign-ups required more than just running search ads.
What we changed.
We deployed a multi-channel marketing strategy across five channels in parallel: paid social (Facebook + Instagram), paid search (Google Ads), display advertising, influencer marketing, and content partnerships with real-estate-adjacent blogs and websites. Each channel was tested and tuned independently, then weighted toward the combinations that produced qualified demo bookings rather than top-of-funnel sign-ups.