How a Montreal brokerage grew seller leads 55% in 12 months
A Montreal real estate brokerage needed more consultation bookings and seller leads in a competitive market — without losing brand visibility to bigger spenders.
The starting picture.
Thanh Phong Trieu's brokerage wanted to boost lead generation for property listings, increase consultation bookings, and lift brand visibility among Montreal buyers and sellers. The market is crowded with bigger-spending competitors, so the strategy had to win on relevance rather than reach alone.
What we changed.
A four-channel coordinated mix. **Meta ads** drove listing promotion, consultation booking, and remarketing across Facebook and Instagram. **YouTube** carried educational content for awareness — what working with the brokerage actually looks like, not just listing reels. **Google Search** focused on branded keyword visibility and high-intent property queries. **Performance Max** layered on top for seller lead generation across Google's full inventory.