How Travel with Jen D dropped CPL 30% on a webinar funnel
A travel masterclass needed high-quality webinar registrations at scale — without inflating cost per lead. We rebuilt the funnel with conversion-optimized landing pages and dynamic creative testing.
The starting picture.
Travel Masterclass aimed to generate webinar registrations through paid media. Demand for travel education was clearly there, but earlier campaigns struggled to generate high-quality leads at scale without inflating acquisition costs. The funnel lacked structured testing, creative variation, and a conversion-focused landing experience.
What we changed.
A full-funnel paid social strategy with three components. First, a **dedicated lead-generation landing page** designed for the webinar — better message-to-audience alignment and intent-driven conversion. Second, **dynamic creative testing** across video formats, hooks, messaging angles, headlines, and primary text — enough variation that the algorithm could find what worked. Third, **continuous audience refinement** with budget allocation tilting toward the strongest creative-targeting combinations.